Karl Lagerfeld: stylist for Coca Cola

Following in the footsteps of Roberto Cavalli and Sonia Rykiel, Karl Lagerfeld is the next to take on the task of styling the famous coke bottle. The creative director has dreamed up a new colour scheme for the aluminium Coca-Cola Light advert.  

Karl has placed the silhouette of a Chinese man onto a fading gray bottle, accentuating the design with a fuchsia pink top, which gives the Coca-Cola Light a bit of extra punch.

One of Karl’s favorite models, Baptiste Giabiconi appears in the advert. He plays the waiter alongside the sparkling Coco Rocha.

A limited edition version of this bottle will be available from 28th April. Karl Lagerfeld has also designed a case that offers a mini bottle opener as well as the ‘fashion bottle.’